The whitewater Rafting Company

A rafting company organizes trips, provides the watercraft, life jackets, etc., and typically offers experienced guides to take passengers down a river. The business intent is to provide a thrilling and safe experience to individuals and groups for a fee.

Water rafting has roots in ancient Native American traditions but evolved into a sport with the invention of the rubber raft in the 1840s by John Fremont. The first commercial trip took place in 1940, and it gained popularity after World War II with the use of surplus military rafts.